Purrfect Day is a company inspired by cats and created to help them.

Half of the net proceeds benefit independent shelters, where it is used to provide medical care, food, and shelter for animals awaiting their forever homes.

About the charities we support

We are proud to support the Animal Rescue League of Boston for the remainder of 2024. Half of the proceeds from our American sales of the apps and merchandise will go to support their efforts.

We have a special relationship with ARL – all of our founder’s cats were adopted from there, including Wendy, our spokescat, who was also the poster cat for one of ARL’s food drives. She still makes that “please sir, may I have some more” face before each mealtime! It was therefore only fitting that ARL become the charter charity of Purrfect Day.

For 125 years, The Animal Rescue League of Boston has responded to the needs of animals and the people who care about them. ARL lends unwavering support to local animals, families, and neighborhoods. They provide outstanding veterinary care, adoption, and field services. They also confront the root causes of animal cruelty and neglect through special police investigation and advocacy aimed at strengthening the laws that protect animals.

If you have a favorite charity you think we should support, or any questions, please email wendy@purrfectday.app. We will pick our future charities from your suggestions and direct the donations to them.

The Purrfect Day is a project of Portrait + Landscape, a design consultancy.